Reality Check

Directional

A free, benchmark-based gut-check — not a measurement. It discounts your reported ROAS by published incrementality factors to estimate how much of your return is likely genuinely net-new.

Your numbers

Primary channel

Business type

Monthly spend on this channelUSD

Reported ROASAs your platform reports it, e.g. 3.5

% of spend on retargeting0–100

% of spend on branded search0–100

Enter your numbers and run the check to see your estimated incremental ROAS.